PORTFOLIO

ALANNA HERREY

I’m Alanna Herrey, a NYC based creative and social media coordinator immersed in digital culture. I’ve managed brand accounts with over 150k + followers, where I lead strategy, content creation, and growth. My work spans video editing, UGC style content, photography, animation, and trend analysis. I also spearhead influencer outreach and partnerships from creator discovery to execution.

  • UGC

  • Graphic Design

  • Animation

  • Analytics

  • Reach

  • Brand Design

  • Digital Art

  • Short Form Videos

BRAND DESIGN

Mock Up for IL MAKIAGE

I made a photo-based “What’s in My Bag” concept featuring only IL MAKIAGE products to create a cohesive, brand-forward visual story. The format feels personal and native to social media, encouraging engagement through lifestyle-driven product placement.

I photoshopped a fall shade swatch designed for instant visual impact and clarity. The bold, seasonal color story highlights product payoff at a glance, making it highly effective for scroll-stopping social content.

SOCIAL MEDIA C COORDINATION

As a Social Media Coordinator at LoveSteady, I contributed to the brand’s rebranding efforts, helping translate the updated visual identity and voice across social platforms. I supported content planning, creation, and scheduling, maintained brand consistency, and analyzed performance to inform strategy. Examples of the content I created for LoveSteady are featured below, showcasing my approach to social-first storytelling and brand alignment.

I specialize in art and graphic animation, creating visually driven work that blends creativity with intention. I produce commissioned pieces for small businesses across the NYC area, helping brands bring their ideas to life through custom visuals, motion, and design. Each project is tailored to reflect the brand’s identity while remaining engaging, modern, and social-forward.

ANIMATION

I have extensive experience creating UGC (user-generated content) for both personal brand deals and businesses. My work focuses on producing authentic, platform-native content that feels organic while still driving brand messaging and results. Through trend awareness, storytelling, and strong visual execution, I create UGC that builds trust, engagement, and conversion across social platforms.

USER GENERATED CONTENT

PAST PROJECTS

WAVYTALK

Worked as talent with WavyTalk in NYC on a campaign for their hair tool, aligning with the brand’s image and performing a memorized script to create polished, engaging social content.

Worked as Social Media Coordinator at Indiana University for a season, managing video content, responding to audience engagement, analyzing performance in Excel, and promoting campus events. Focused on creating social-first content and strategies that increased reach and engagement across platforms.

INDIANA UNIVERSITY

NIBBLE

At Nibble , I created short-form UGC videos for clients, producing authentic, scroll-stopping content tailored for social media. My work focused on translating brand messaging into engaging visuals that drive audience connection and performance.

CAPCUT SKILLS

Highly skilled in CapCut, with a deep understanding of its tools and features to create polished, engaging, and trend-ready video content. From editing and transitions to effects and audio syncing, I know how to leverage CapCut to produce professional-quality videos efficiently.